Journey into making Games at UAT- Part 5

Journey into making Games at UAT- Part 5

To view my previous post go here:

http://makinggamesatuat.blogspot.com/2015/08/journey-into-makinggames-at-uat-part-4.html

The advice, articles and PDFs that I got from Kevan Lee, Kim Garst and a few others has been very useful because I found it not only practical but also very effective in creating growth. One of the most important things they have mentioned is that you need to speak to your audience. In the last few weeks we have been dabbing with how to market a game that is still under production. We have created some of the things that they have suggested and we hoped to reap the benefits of their advice even though not one social guru can really give you a 100% proof formula to make everything work according to the way we plan them. But one item that is very important is this:

In social media you need to find your marketing voice and tone!

Most new marketers fall into the temptation of jumping into social media way to quickly from the start and they start sharing without thinking. But you really need to think about your audience, your followers, the people you are targeting and fine tune your voice and your tone for that market. If you think about this carefully then your content will be more focus and more productive. Kevan Lee suggests that you should ask yourself questions similar to these:

1.       If your product was a person, what kind of personality would it have?

2. If your product was a person, what’s kind of relationship would it have with the consumer? (a friend, buddy, coach, teacher, etc.)
3. Describe your product using adjectives that your company’s personality doesn’t have.
4. Can you find other products that have a similar personality to yours? Why are they similar?
5. How do you want your customers to think about your company or your product?

We you finish answering these questions; you should realize that now you have handful of adjectives that describe the voice and tone of your marketing and few others. Mrs. Garst says that you should consider also that your voice is your mission statement; and your tone is the implementation of that mission. The bottom line is that you need to cultivate and hone a voice that delights your customers. If you do that then all your customers will be thrilled to spread the love about you throughout all the social media outlets you have selected as part of the image of your product.

You also need to fine tune your postings regardless of the social media you are choosing.

This is tricky to answer. How often should you post? When should you post? What’s the ideal amount to post per day? There is no solid answer you can find to answer all these questions. It depends of your audience and niche. What works for you might not work for me, and you never know until you try if something works or not. However, there is some pretty good data and insight about where to start. The key is balance between amazing content, perfect timing and posting frequency. Images get 53% more likes; videos get 28% more engagement; quotes get 19% more retweets and hashtags received a 16% boost.